The right brand for everyone

Nut specialist showcases his multibranding strategy at the world’s largest food fair.

The segment of nut kernels, seeds and dried fruits offers varying possibilities of marketing approach, which one brand alone cannot communicate adequately enough the product diversity that is actually there. Relaunching the umbrella brand at KLUTH in 2013 stimulated the appropriate restructuring of the brand strategy. In 2019 the North German specialist for nut kernels and dried fruits shows more than ever ready for successful marketing of its brands in respect of individual trends and target groups.

Baking is the second most preferred hobby* among 26.5% of Germany’s populace. Going with the trends, KLUTH will present its multichannel campaign “BETTER BAKING” at the ANUGA 2019 food fair. Because, when it comes to baking, KLUTH has not only the best ingredients, but also the best partners. Together with Kitchen Stories, one of the most innovative and successful online platforms for recipes, KLUTH is into developing a synonymous action display, as well as On-Pack promotional activities. Using a QR Code or link, the consumer is enabled to navigate to the KLUTH Community area of Kitchen Stories page where he/she would to find many attractive and inspiring baking recipes.

Visit us at ANUGA 2019 from 05.10 - 09.10.2019 Hall 10.2 / Gate D / No.: 008

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