Successful design relaunch

Whether it’s for topping your daily porridge oder to boost the taste of a cake – nuts, kernels and dried fruits make many of our everyday dishes even tastier. Just in time for the autumn season, KLUTH is not only a feast for one’s belly, but also for the eye. The traditional brand implemented a comprehensive relaunch in 2021.

The packaging design was completely modernised and the Nutri-Score has been added to all products. The Nutri-Score offers consumers further orientation at the shelf and at the same time creates buying impulses. “With the KLUTH brand, we want to support consumers in eating a balanced diet. The use of the Nutri-Score was therefore a logical step”, says marketing manager Sven Schenkewitz.

While the outer appearance is new, our inner values stayed the same. The well-loved KLUTH quality continues to offer great taste.


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