Deluxe Salad – KLUTH Multichannel Promotion

Promotional display with creative salad recipes

KLUTH quality hearty salad toppings turn salad into a "Deluxe Salad". Just a handful of aromatic pine nuts, lightly toasted without fat, will ramp up the taste of a simple leaf salad. But with KLUTH you can do more!

"Under the motto "Deluxe Salad", we are promoting one of the strongest uses of our seeds, the topping of salads", says Marketing Manager Sven Schenkewitz. "With the 2- or 4-layer mixed display of four of the best topping products and recipes with a mouth-watering guarantee, we are focusing on impulse purchases. From pumpkin seeds to pine nuts and sunflower seeds to the convenient three-seed mix "salad refiner", customers will quickly find their favourite salad topping."

For further cooking inspiration, four new Deluxe Salad recipes are published online. The newly created KLUTH Community area on Kitchen Stories, one of the most successful online platforms for recipes, offers the perfect environment for this. The promotional display, as well as the on-pack promotion, lead the consumer via QR code directly to the KLUTH community area full of inspiring salad recipes.

You can find the recipes on the KLUTH community profile on Kitchen Stories.




Continue to news overview