Better baking - Multichannel recipe promotion by KLUTH & Kitchen Stories

Nut specialist breaks new ground and cooperates with one of the most successful online platforms for recipes.

Together with Kitchen Stories, one of the most innovative and successful online platforms for recipes, KLUTH, the specialist for nuts and dried fruits since 1928, is launching its multichannel "BETTER BAKING" campaign.

"Six years ago, we were among the first brand partners and have been working successfully with Kitchen Stories ever since," explains Sven Schenkewitz, Head of Marketing at the KLUTH Group. Since then, the bold how-to videos from Kitchen Stories have become a favourite for more than 1.2 million users. "We are now looking forward to breaking new ground with the KLUTH community section at Kitchen Stories and expanding our partnership," Schenkewitz adds.

In the KLUTH community section, users will find delicious, creative and balanced recipes full of ideas for a varied and enjoyable diet. "And there are more every month - so it's worth staying tuned and checking back regularly," adds Schenkewitz.

The POS promotional display "BETTER BAKING" and the on-pack promotion sticker take consumers directly to the KLUTH community area via QR code/link. In keeping with the winter baking season, the display features the ingredients almonds (in the skin), almonds (blanched), raisins and sultanas.

Have a look at the KLUTH community profile on Kitchen Stories!



Continue to news overview